Most accountants spend their time crunching numbers and reviewing books. However, the accounting industry may be undergoing some drastic changes in the near future. A State of Accounts Report showed that 37% of small- and medium-sized businesses think that the service is being automated to such a degree that it’s possible they might not need an accountant in 10 years’ time.

What does this mean? Most accounting and tax businesses are going to have to focus on improving their marketing strategies in order to ensure they are staying competitive and their value is being communicated to potential clients.

Need more convincing? Here are three more reasons why you shouldn’t neglect your marketing strategy as an accountant.

1. Clients find tax professionals online

Nowadays, most people turn to the internet when it’s time to find a new service, such as bookkeeping or tax services. Having a strong online presence and marketing material that resonates with prospective clients can make the difference between them going to you or them picking someone else from a list of search engine results.

To attract new clients and keep old ones coming back, you need an attractive and informative website, as well as active accounts on relevant social media sites. As the stereotype goes, most accountants are risk averse which can cause many of their websites to look the same. If you want to be noticed by your ideal client, you need to stand out. Make use of the visuals, layout, and text on your accounting firm’s website, and regularly post and share helpful tips to your social media pages. 

The more active and relevant your online presence is, the more likely you are to be the first name that comes up when running an online search, which could be the difference for securing a potential client.

2. Good marketing boosts your reputation

Being an accountant, you are going to have to rely on your brand. By having a professional and specialized website and social media pages, it adds to your credibility which is necessary for building trust with new potential clients. After all, people are likely to look at professionalism as one of the main factors when deciding who to trust with their sensitive personal and financial information.

In addition, make sure you optimize your engagement letter. When your engagement letter clicks with someone and they become a client, they are going to have a very positive perception of your firm, and they’ll feel a certain level of brand ownership as well. This can do wonders for your reputation because clients are naturally inclined to recommend tax professionals to friends and colleagues who need accounting support. Don’t just dash off the copy that goes out in your promotional emails or online because it can really make a difference in your success as a firm.

3. Marketing helps you target possible clients

Instead of just waiting for the right clients to come in the door, you should take advantage of marketing strategies to help you reach people that actually need your services.

Focus on the specific demographic that you aim to serve with your business, as this will lead to higher conversion rates. Narrowing down your focus to a specific niche of consumers is also a more efficient use of your marketing budget.

Want to learn more about specializing in a niche? The Entrepreneurial Accountants partners with Million Dollar Firms to provide resources or accountants to help them develop a reliable, niche-focused client base using a proven marketing system.

By taking the extra time to invest in marketing and promoting your business, you’re setting yourself up for success in the future. Do you want to know the three secrets of all fast growing 7-figure firms? Click here to register for my no-cost training workshop: